The Best Time of Day to Schedule Your Photo Session (And Why It Matters)
By Michael Romero Studio
When planning a photo session, most people think about what to wear or where to shoot—but one of the most important (and most overlooked) decisions is when to shoot. The time of day dramatically affects the mood, color, and overall quality of your images.
So, what’s the best time to schedule your photo session? Let’s break it down.
☀️ Golden Hour: The Undisputed Champion
Golden hour is that magical time just after sunrise or just before sunset when the light is soft, warm, and flattering. It bathes everything in a natural glow, creates soft shadows, and brings out rich tones in skin, clothing, and background.
🕒 When it happens:
Around 1 hour after sunrise
Around 1 hour before sunset
📸 Why it works:
No harsh shadows or squinting
Skin looks naturally radiant
Everything feels cinematic and timeless
💡 This is my go-to window for outdoor sessions. It gives you the best chance at dreamy, natural light that elevates any shoot.
🌤️ Midday: Tricky, but Not Impossible
Midday light (between 10am and 3pm) tends to be harsh, especially under clear skies. The sun is directly overhead, which can create unflattering shadows under the eyes and chin. But that doesn’t mean it’s a no-go.
📍 When I’d use it:
Studio sessions with controlled lighting
Urban shoots where shade or architectural shadows help soften the light
Cloudy days, when the sky acts as a natural diffuser
🌇 If you can’t avoid midday, I’ll adjust the location, use reflectors, or shoot in shade to make the most of it.
🌙 Blue Hour: For Something Moody and Unique
Blue hour happens just after the sun sets or right before it rises. The sky turns deep blue, and there’s a soft, cool-toned light that feels peaceful, moody, and cinematic. It's perfect for dramatic portraits or creative/editorial work.
🕒 When it happens:
Roughly 20–40 minutes after sunset or before sunrise
📸 Why I love it (when used intentionally):
It brings a surreal, film-like quality
Great for silhouettes or cityscapes with lights
🏠 Indoor Sessions? Timing Still Matters
If you’re shooting indoors—especially in a home or natural-light studio—the time of day affects how much light is coming through the windows.
💡 South-facing windows? Best light mid-morning to early afternoon.
💡 North-facing? Softer light all day long.
I always scout indoor locations to find the best light pockets at specific times.
🧭 So… What’s the Best Time? Here’s My Honest Answer:
👉 Golden hour is best for soft, natural, glowing portraits.
👉 Blue hour is ideal for moody, cinematic vibes.
👉 Midday works best with shade, clouds, or controlled environments.
👉 Indoor shoots depend on light direction and room layout.
But most importantly—the best time is when you feel your best. That might mean early morning, or late afternoon after your coffee has kicked in. We’ll plan around the light and your energy.
Final Thoughts
Great photography is about more than location or wardrobe—it’s about light. And when we schedule your session at the right time of day, we give ourselves the best chance at capturing images that feel honest, beautiful, and alive.
Ready to book your golden hour session? Let’s create something timeless together.
